Product Management Certification Program Product Strategy & Roadmapping 2

Question 1

When using the Kano model, which feature type delights customers when present but is not expected?

Accepted Answer

Excitement (delighter) features

Answer

Excitement features (delighters) in the Kano model unexpectedly delight customers when present but do not cause dissatisfaction when absent.

Question 2

Which product strategy approach focuses on expanding into adjacent markets using existing capabilities?

Accepted Answer

Adjacency expansion

Answer

Adjacency expansion involves leveraging existing product strengths or capabilities to move into related markets or customer segments.

Question 3

A product manager creates a 'Jobs to Be Done' (JTBD) statement primarily to understand what?

Accepted Answer

The functional and emotional goals customers are trying to achieve

Answer

The JTBD framework focuses on understanding the underlying functional, emotional, and social goals that motivate customers to 'hire' a product.

Question 4

Which metric best measures whether a product strategy is succeeding at the outcome level?

Accepted Answer

North Star Metric tied to customer value

Answer

The North Star Metric captures the core value the product delivers to customers and is the best indicator that the strategy is generating meaningful outcomes.

Question 5

What does 'strategic alignment' mean in product management?

Accepted Answer

Ensuring product decisions support company-wide goals and objectives

Answer

Strategic alignment ensures that product priorities, roadmap decisions, and team efforts are consistent with and supportive of the broader company strategy.

Product Management Practice Test

Product Management Practice Test

Product Management Certification Program Product Strategy & Roadmapping 2