Product Management Certification Program Product Strategy & Roadmapping 2 — Questions and Answers
Question 1: When using the Kano model, which feature type delights customers when present but is not expected?
- Basic (threshold) features
- Performance features
- Excitement (delighter) features (Correct answer)
- Indifferent features
Correct answer: Excitement (delighter) features
Excitement features (delighters) in the Kano model unexpectedly delight customers when present but do not cause dissatisfaction when absent.
Question 2: Which product strategy approach focuses on expanding into adjacent markets using existing capabilities?
- Market penetration
- Adjacency expansion (Correct answer)
- Cost leadership
- Niche differentiation
Correct answer: Adjacency expansion
Adjacency expansion involves leveraging existing product strengths or capabilities to move into related markets or customer segments.
Question 3: A product manager creates a 'Jobs to Be Done' (JTBD) statement primarily to understand what?
- The number of engineering hours needed
- The functional and emotional goals customers are trying to achieve (Correct answer)
- Quarterly revenue projections
- Competitor feature lists
Correct answer: The functional and emotional goals customers are trying to achieve
The JTBD framework focuses on understanding the underlying functional, emotional, and social goals that motivate customers to 'hire' a product.
Question 4: Which metric best measures whether a product strategy is succeeding at the outcome level?
- Number of features shipped
- Lines of code written
- North Star Metric tied to customer value (Correct answer)
- Number of sprint story points completed
Correct answer: North Star Metric tied to customer value
The North Star Metric captures the core value the product delivers to customers and is the best indicator that the strategy is generating meaningful outcomes.
Question 5: What does 'strategic alignment' mean in product management?
- All developers using the same IDE
- Ensuring product decisions support company-wide goals and objectives (Correct answer)
- Aligning sprint ceremonies with the calendar
- Making sure all features are documented
Correct answer: Ensuring product decisions support company-wide goals and objectives
Strategic alignment ensures that product priorities, roadmap decisions, and team efforts are consistent with and supportive of the broader company strategy.
Question 6: What is a 'product portfolio strategy'?
- A strategy for managing a single product's lifecycle
- A plan for managing multiple products or product lines to maximize overall business value (Correct answer)
- A list of all backlog items across teams
- An engineering capacity plan
Correct answer: A plan for managing multiple products or product lines to maximize overall business value
A product portfolio strategy involves making deliberate decisions about which products to invest in, grow, maintain, or sunset to maximize total business value.
Product Management Certification Program Product Strategy & Roadmapping 2
When using the Kano model, which feature type delights customers when present but is not expected?