Poster Design Poster Typography

Question 1

What is the recommended maximum number of typefaces to use in a single poster design?

Accepted Answer

2–3 typefaces

Answer

Using 2–3 typefaces keeps a poster visually cohesive and prevents typographic clutter.

Question 2

Which typographic term describes the space between lines of text in a poster?

Accepted Answer

Leading

Answer

Leading is the vertical space between lines of text, derived from the lead strips once used in hand typesetting.

Question 3

In poster design, which type category is typically best for large display headlines?

Accepted Answer

Display or decorative fonts

Answer

Display and decorative fonts are designed for large sizes and create strong visual impact in headlines.

Question 4

What does 'kerning' refer to in poster typography?

Accepted Answer

Adjusting space between specific letter pairs

Answer

Kerning fine-tunes the space between individual character pairs to improve visual balance.

Question 5

A poster headline set in ALL CAPS primarily achieves which visual effect?

Accepted Answer

A sense of urgency and authority

Answer

All-caps text conveys authority, urgency, and formality, making it effective for commanding attention.

Poster Design Practice Test