Poster Design Poster Typography 1 — Questions and Answers
Question 1: What is the recommended maximum number of typefaces to use in a single poster design?
- 2–3 typefaces (Correct answer)
- 5–6 typefaces
- 7–8 typefaces
- As many as needed
Correct answer: 2–3 typefaces
Using 2–3 typefaces keeps a poster visually cohesive and prevents typographic clutter.
Question 2: Which typographic term describes the space between lines of text in a poster?
- Kerning
- Tracking
- Leading (Correct answer)
- Baseline
Correct answer: Leading
Leading is the vertical space between lines of text, derived from the lead strips once used in hand typesetting.
Question 3: In poster design, which type category is typically best for large display headlines?
- Script fonts
- Display or decorative fonts (Correct answer)
- Monospaced fonts
- Humanist serif fonts
Correct answer: Display or decorative fonts
Display and decorative fonts are designed for large sizes and create strong visual impact in headlines.
Question 4: What does 'kerning' refer to in poster typography?
- Overall letter spacing across a word
- Space between lines of text
- Adjusting space between specific letter pairs (Correct answer)
- The weight of a typeface
Correct answer: Adjusting space between specific letter pairs
Kerning fine-tunes the space between individual character pairs to improve visual balance.
Question 5: A poster headline set in ALL CAPS primarily achieves which visual effect?
- Increased readability at distance
- A sense of urgency and authority (Correct answer)
- Warmer, approachable tone
- Reduced visual weight
Correct answer: A sense of urgency and authority
All-caps text conveys authority, urgency, and formality, making it effective for commanding attention.
Question 6: Which font weight is generally most legible for body text on a busy poster background?
- Ultra light (100)
- Thin (200)
- Regular or Medium (400–500) (Correct answer)
- Ultra black (900)
Correct answer: Regular or Medium (400–500)
Regular or medium weights provide enough stroke contrast to remain readable even over complex backgrounds.
Poster Design Poster Typography 1
What is the recommended maximum number of typefaces to use in a single poster design?