Poster Design Poster Typography 2

Question 1

What is 'tracking' as applied to poster headline text?

Accepted Answer

Uniformly adjusting spacing across a range of text

Answer

Tracking adjusts letter spacing uniformly across a selected range of characters to improve overall texture.

Question 2

Which typographic alignment is considered the most formal and is often used in classic event posters?

Accepted Answer

Centered

Answer

Centered alignment creates symmetry and formality, a hallmark of classic concert and event poster layouts.

Question 3

What is a 'font pairing' strategy in poster design?

Accepted Answer

Combining a serif and sans-serif to create contrast and hierarchy

Answer

Pairing a serif with a sans-serif creates visual contrast that establishes clear typographic hierarchy.

Question 4

In poster hierarchy, which text element typically has the largest point size?

Accepted Answer

Main headline

Answer

The main headline carries the primary message and must dominate the layout with the largest type size.

Question 5

What effect does a large x-height have on poster text legibility at a distance?

Accepted Answer

Improves legibility

Answer

A tall x-height makes lowercase letters larger relative to caps, significantly improving readability at a distance.

Poster Design Practice Test