A group of students is tasked with developing a campaign to reduce plastic waste in their school. The first step involves brainstorming as many different types of solutions as possible, such as creating posters, organizing a school-wide competition, proposing a new recycling system, and starting a social media challenge. According to the PISA 2022 Creative Thinking Framework, this initial brainstorming phase primarily assesses which cognitive process?
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A
Evaluating and improving ideas
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B
Scientific problem solving
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C
Generating diverse ideas
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D
Visual expression