A program manager is evaluating two initiatives. Initiative A has an NPV of $500,000 and Initiative B has an NPV of $750,000. All else being equal, which should be prioritized and why?
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A
Initiative A, because lower NPV indicates lower risk
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B
Initiative B, because higher NPV indicates greater expected value creation
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C
Initiative A, because it will likely cost less to implement
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D
Neither, because NPV alone is insufficient for decision-making in programs