PCM Social Media Marketing 3

Question 1

When calculating social media ROI, which formula is correct?

Accepted Answer

((Revenue - Cost) / Cost) x 100

Answer

ROI is calculated as net profit (revenue minus cost) divided by cost, multiplied by 100 to express it as a percentage.

Question 2

A B2B company wants to generate leads using social media. Which platform is generally most effective?

Accepted Answer

Answer

LinkedIn is the leading professional network and consistently outperforms other platforms for B2B lead generation due to its business-focused user base.

Question 3

What is 'social listening' in the context of social media marketing?

Accepted Answer

Tracking brand mentions and industry conversations to gather insights

Answer

Social listening involves monitoring online conversations about a brand, competitors, and industry topics to inform marketing strategy.

Question 4

Which social media metric directly indicates how many unique users saw a piece of content?

Accepted Answer

Reach

Answer

Reach counts unique individuals who saw content, while impressions count total views including repeat views by the same user.

Question 5

A brand discovers a negative viral post about its product. What is the recommended first response?

Accepted Answer

Acknowledge the issue publicly and commit to resolution

Answer

Publicly acknowledging the issue quickly demonstrates accountability and prevents the narrative from being entirely controlled by critics.

(PCM) Professional Certified Marketer Practice Test

(PCM) Professional Certified Marketer Practice Test

PCM Social Media Marketing 3