PCM Metrics & Analytics

Question 1

What does ROI stand for in marketing?

Accepted Answer

Return on Investment

Answer

Rate of Impressions

Answer

Revenue of Industry

Answer

Retention of Information

Question 2

Which metric helps track user engagement on a website?

Accepted Answer

Bounce rate

Answer

Cost per click

Answer

Conversion rate

Answer

Inventory turnover

Question 3

Which tool is widely used to measure digital marketing performance?

Accepted Answer

Google Analytics

Answer

Adobe InDesign

Answer

AutoCAD

Answer

Salesforce CRM

Question 4

What does a high conversion rate typically indicate?

Accepted Answer

Effective marketing strategy

Answer

High product returns

Answer

Strong ad impressions

Answer

Unclear branding

Question 5

What does CPM refer to in advertising?

Accepted Answer

Cost Per Thousand Impressions

Answer

Clicks Per Minute

Answer

Customer Product Margin

Answer

Channel Profit Model

Question 6

Which metric reflects how often users click on an ad after seeing it?

Accepted Answer

Click-Through Rate (CTR)

Answer

Impression rate

Answer

Cost per acquisition

Answer

Time on site

Question 7

What is the purpose of A/B testing in marketing analytics?

Accepted Answer

Comparing campaign versions for effectiveness

Answer

Testing for system bugs

Answer

Evaluating employee performance

Answer

Analyzing competitor revenue

Question 8

Which metric helps determine customer retention over time?

Accepted Answer

Customer Lifetime Value (CLV)

Answer

Bounce rate

Answer

Click-Through Rate

Answer

Session duration

Question 9

What is a dashboard in the context of marketing analytics?

Accepted Answer

A tool for data visualization and monitoring

Answer

A list of product features

Answer

An internal training guide

Answer

A website's homepage