PCM Customer Behavior & Insights

Question 1

What does 'customer behavior' primarily refer to in marketing?

Accepted Answer

How customers choose and use products or services

Answer

Employee purchasing behavior

Answer

How customers interact with sales teams

Answer

The amount customers spend weekly

Question 2

Which factor is classified as a psychological influence on buying behavior?

Accepted Answer

Attitude toward a brand

Answer

Culture

Answer

Family income

Answer

Group membership

Question 3

What is the purpose of developing customer personas?

Accepted Answer

To model typical customer behavior for targeting

Answer

To evaluate employee performance

Answer

To increase website traffic

Answer

To determine product costs

Question 4

Which of the following is considered a social influence on consumer behavior?

Accepted Answer

Social class and peer influence

Answer

Motivation

Answer

Lifestyle

Answer

Personality

Question 5

How does customer feedback support marketing strategy?

Accepted Answer

It helps improve products and customer experience

Answer

It reduces product cost

Answer

It eliminates the need for advertising

Answer

It determines market size

Question 6

Which tool is commonly used to gather insights on customer behavior online?

Accepted Answer

Google Analytics

Answer

CRM databases

Answer

Sales receipts

Answer

Product catalogs

Question 7

What does the term 'customer journey' refer to?

Accepted Answer

The complete experience a customer has with a brand

Answer

The process of product manufacturing

Answer

The employee onboarding process

Answer

Inventory tracking system

Question 8

What is one key reason for using surveys in customer behavior research?

Accepted Answer

To gather customer insights and opinions

Answer

To track supply chain logistics

Answer

To manage staff performance

Answer

To measure competitor pricing

Question 9

What is behavioral segmentation based on?

Accepted Answer

Consumer actions and habits

Answer

Income and education

Answer

Age and gender

Answer

Location and time zone