PCM Social Media Marketing 2

Question 1

Which metric best measures the percentage of people who saw a post and took action on it?

Accepted Answer

Engagement rate

Answer

Engagement rate divides total engagements by reach or impressions to show what proportion of viewers interacted with the content.

Question 2

A brand wants to retarget users who visited its website but did not purchase. Which social media feature enables this?

Accepted Answer

Custom audiences via pixel

Answer

A social media pixel tracks website visitors and lets advertisers create custom audiences to retarget those specific users.

Question 3

What is the primary purpose of a social media content calendar?

Accepted Answer

Schedule and organize planned content in advance

Answer

A content calendar helps teams plan, coordinate, and schedule posts ahead of time to maintain consistent publishing cadence.

Question 4

Which type of social media ad format is most effective for showcasing multiple products in a single ad unit?

Accepted Answer

Carousel ad

Answer

Carousel ads allow brands to display multiple images or videos in one swipeable ad, ideal for featuring several products.

Question 5

A company notices its LinkedIn posts receive high reach but very low engagement. What is the most likely issue?

Accepted Answer

Content is not relevant or compelling to the audience

Answer

High reach with low engagement typically signals the content is not resonating with or prompting action from the target audience.

(PCM) Professional Certified Marketer Practice Test