PCM Digital Marketing & Analytics 2

Question 1

Which Google Analytics metric measures the percentage of sessions where users view only one page and leave without interaction?

Accepted Answer

Bounce rate

Answer

Bounce rate is the percentage of single-page sessions where the user did not trigger any additional requests to the analytics server.

Question 2

A marketer wants to track conversions that occur across multiple sessions before a purchase. Which attribution model gives full credit to the first touchpoint?

Accepted Answer

First-click attribution

Answer

First-click attribution assigns 100% of conversion credit to the first channel or touchpoint that initiated the customer journey.

Question 3

What does a high click-through rate (CTR) on a display ad but a low conversion rate most likely indicate?

Accepted Answer

The landing page experience is misaligned with the ad

Answer

High CTR with low conversion typically signals a disconnect between ad messaging and the landing page content or offer.

Question 4

In SEO, what is the primary purpose of canonical tags?

Accepted Answer

To specify the preferred version of a URL when duplicate content exists

Answer

Canonical tags (rel='canonical') tell search engines which URL is the authoritative version when similar or duplicate content exists at multiple URLs.

Question 5

Which paid search bidding strategy automatically sets bids to maximize conversions within a set average daily budget?

Accepted Answer

Maximize Conversions

Answer

The Maximize Conversions strategy uses machine learning to set bids that get the most conversions for the campaign's daily budget.

(PCM) Professional Certified Marketer Practice Test

(PCM) Professional Certified Marketer Practice Test

PCM Digital Marketing & Analytics 2