A new TQL sales representative is building their book of business. According to TQL's sales model, which of the following activities is the foundational first step?
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A
Responding to inbound digital leads from TQL TRAX.
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B
Making a high volume of calls to establish relationships with potential shippers.
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C
Negotiating rates with carriers to secure capacity.
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D
Managing the logistics of a shipment for an existing customer.