A 28-year-old male has a deep, actively bleeding laceration to his right upper arm after an industrial accident. Direct pressure has failed to control the severe arterial bleeding. What is the most appropriate next step according to ITLS guidelines?
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A
Apply a hemostatic agent and continue direct pressure.
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B
Immediately apply a tourniquet proximal to the wound.
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C
Initiate rapid transport and apply pressure during transit.
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D
Establish IV access and begin rapid fluid resuscitation.