During the primary assessment of a trauma patient, you notice bright red blood spurting from a deep laceration on their thigh. The patient is also moaning and appears confused. What is the EMR's IMMEDIATE priority?
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A
Assess the patient's airway and breathing.
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B
Control the life-threatening hemorrhage.
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C
Complete a full head-to-toe examination.
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D
Determine the patient's level of consciousness using the AVPU scale.