Packaging and Label Design Label Typography and Visual Hierarchy 2

Question 1

What is a 'bleed' in label printing?

Accepted Answer

Artwork that extends beyond the trim line to prevent white edges after cutting

Answer

Bleed is extra artwork extending 1/8 inch beyond the die-cut line so that trimming variations don't leave unprinted white edges.

Question 2

Which type of typeface is generally considered most legible for small label copy?

Accepted Answer

Sans-serif

Answer

Sans-serif fonts lack the small strokes (serifs) that can blur at small sizes, making them cleaner and more legible for fine print.

Question 3

What is the 'information panel' on a US food product label?

Accepted Answer

Any panel adjacent to the PDP that carries required nutritional and ingredient information

Answer

The information panel is defined by FDA as the panel immediately to the right of the PDP, where mandatory information like nutrition facts is placed.

Question 4

What does 'reversed out' text mean in label design?

Accepted Answer

Light-colored text printed on a dark background

Answer

Reversed-out text (e.g., white on black) can improve contrast and create visual drama, but thinner fonts may lose legibility at small sizes.

Question 5

What is a 'die line' in label design?

Accepted Answer

The outline shape that defines where the label will be cut

Answer

The die line is the vector path used by the printer/converter to cut the label to its final shape.

Packaging and Label Design Practice Test