Packaging and Label Design Label Typography and Visual Hierarchy 2

Question 1

What is a 'bleed' in label printing?

Accepted Answer

Artwork that extends beyond the trim line to prevent white edges after cutting

Answer

Ink that runs when the label gets wet

Answer

The overflow of one color into another

Answer

A printing defect caused by excess ink

Question 2

Which type of typeface is generally considered most legible for small label copy?

Accepted Answer

Sans-serif

Answer

Decorative script

Answer

Slab serif

Answer

Blackletter

Question 3

What is the 'information panel' on a US food product label?

Accepted Answer

Any panel adjacent to the PDP that carries required nutritional and ingredient information

Answer

The back of the package only

Answer

The panel displaying the brand logo

Answer

The panel listing marketing claims

Question 4

What does 'reversed out' text mean in label design?

Accepted Answer

Light-colored text printed on a dark background

Answer

Text printed upside down

Answer

Text that has been mirrored

Answer

Text with an outline stroke applied

Question 5

What is a 'die line' in label design?

Accepted Answer

The outline shape that defines where the label will be cut

Answer

The line that separates colors on press

Answer

A guideline for placing mandatory label content

Answer

The border printed around the label artwork

Question 6

What is the function of a 'safe zone' on a label template?

Accepted Answer

An area inside the trim line where important content should stay to avoid being cut off

Answer

A region reserved for regulatory warnings

Answer

Space for the barcode to scan safely

Answer

Area designated for allergen statements