Packaging and Label Design Label Typography and Visual Hierarchy

Question 1

What is the recommended minimum font size for body copy on a consumer product label to ensure legibility?

Accepted Answer

6 pt

Answer

3 pt

Answer

10 pt

Answer

14 pt

Question 2

In label typography, what does 'leading' refer to?

Accepted Answer

The vertical space between lines of text

Answer

The horizontal space between characters

Answer

The thickness of letterstrokes

Answer

The margin around a text block

Question 3

What is the purpose of a visual hierarchy on a product label?

Accepted Answer

To guide the consumer's eye to the most important information first

Answer

To list ingredients in order of weight

Answer

To organize legally required elements

Answer

To match the brand's internal style guide

Question 4

Which contrast ratio is recommended by WCAG for accessible text on packaging?

Accepted Answer

4.5:1

Answer

1:1

Answer

2:1

Answer

10:1

Question 5

What is 'kerning' in label typography?

Accepted Answer

Adjusting the space between specific pairs of characters

Answer

Setting the overall letter-spacing for a word

Answer

Choosing a typeface weight

Answer

Scaling the font size proportionally

Question 6

Which label panel is considered the 'principal display panel' (PDP) on a product?

Accepted Answer

The panel most likely to be displayed or examined by consumers at point of sale

Answer

The panel with the nutrition facts

Answer

The back panel with ingredient list

Answer

The side panel with contact information