PAC Brand Safety and Ad Fraud Prevention

Question 1

What is the primary goal of brand safety in programmatic advertising?

Accepted Answer

Ensuring ads appear only on content aligned with a brand's values and reputation

Answer

Brand safety ensures that ads are not placed next to harmful, offensive, or inappropriate content that could damage the advertiser's reputation.

Question 2

According to the Media Rating Council (MRC), what is the minimum viewability threshold for a display ad to be considered 'viewable'?

Accepted Answer

50% of the ad's pixels in view for at least 1 continuous second

Answer

The MRC defines a viewable display ad impression as one where at least 50% of the ad's pixels are in the viewable screen space for a minimum of 1 continuous second.

Question 3

What are 'Made for Advertising' (MFA) sites?

Accepted Answer

Low-quality websites created primarily to generate ad revenue by attracting bot traffic or low-value human visitors

Answer

MFA sites are low-quality websites built primarily to harvest ad revenue rather than provide genuine content value, often featuring clickbait headlines and high ad-to-content ratios.

Question 4

Which file standard allows publishers to publicly declare which companies are authorized to sell their advertising inventory?

Accepted Answer

ads.txt

Answer

ads.txt (Authorized Digital Sellers) is an IAB Tech Lab initiative that allows publishers to declare authorized sellers of their digital ad inventory, reducing domain spoofing fraud.

Question 5

What is click fraud in programmatic advertising?

Accepted Answer

The artificial inflation of click metrics through bots, scripts, or incentivized human clicking

Answer

Click fraud involves artificially generating clicks on ads using automated bots, scripts, or paid human clickers to inflate performance metrics and drain advertiser budgets.

PAC - Programmatic Advertising Certification Practice Test

PAC - Programmatic Advertising Certification Practice Test

PAC Brand Safety and Ad Fraud Prevention