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OMVIC All-In Price Advertising and Standards Flashcards

7 cards from real OMVIC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 OMVIC All-In Price Advertising and Standards flashcards as text
  1. A dealer claims in an advertisement that their vehicles are priced at '20% below market value.' Under OMVIC's advertising standards, what must the dealer be able to demonstrate?

    Answer: That there is a verifiable basis for the comparative price claim

    Comparative pricing claims such as 'below market value' must be substantiated; dealers must have a verifiable basis for any comparative advertising claim.

  2. A dealer runs an online ad showing a vehicle interior photo with the caption '$279/month.' No purchase price, term, or conditions are shown. Under OMVIC rules, this ad is:

    Answer: Non-compliant — payment advertising must include the all-in purchase price and key financing terms

    Payment-based advertising must accompany full disclosure of the all-in purchase price and material financing conditions to avoid misleading consumers about the vehicle's true cost.

  3. Under OMVIC's standards, which item represents an 'optional' charge that may legitimately be excluded from the all-in advertised price?

    Answer: Rustproofing that is genuinely optional and the buyer can choose not to purchase

    Genuinely optional products or services that buyers can freely choose not to purchase may be excluded from the all-in price, but any mandatory charges must be included.

  4. A consumer reads an all-in price advertisement, visits the dealer, and is told the advertised price was only available 'for qualified buyers.' The consumer does not qualify for the special financing rate. Under OMVIC rules:

    Answer: The dealer must clearly state all conditions that restrict the advertised all-in price in the advertisement itself

    Any conditions or restrictions on an advertised price — including financing qualification requirements — must be clearly disclosed in the advertisement so consumers know the price is conditional.

  5. What is the maximum penalty that OMVIC can impose on a registered dealer for a serious or repeated advertising violation under the MVDA?

    Answer: Revocation of the dealer's registration

    Under the MVDA, OMVIC has authority to revoke a dealer's registration for serious or repeated violations, which effectively ends the dealer's ability to operate in Ontario.

  6. A dealer advertises all-in prices on their website but their third-party listing platform automatically adds a $299 'platform fee' to each listing price. Under OMVIC rules, the dealer is:

    Answer: Still responsible — the dealer must ensure all advertising including through third parties complies with all-in pricing rules

    Dealers remain responsible for ensuring all advertising in their name complies with OMVIC's standards regardless of whether a third-party platform creates the non-compliance.

  7. A dealer who is found by OMVIC to have violated all-in price advertising rules can appeal the decision to which body?

    Answer: The Licence Appeal Tribunal (LAT)

    Dealers who disagree with OMVIC disciplinary decisions have the right to appeal to the Licence Appeal Tribunal (LAT), which is an independent adjudicative body.