Advertising and Disclosure Rules Flashcards
7 cards from real OMVIC practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Advertising and Disclosure Rules flashcards as text
Under OMVIC's advertising standards, do the same rules that apply to print and broadcast advertising also apply to online vehicle listings?
Answer: Yes, OMVIC advertising standards apply equally to all advertising channels
OMVIC's advertising rules are channel-neutral; online listings on third-party platforms and social media must meet the same truthfulness and disclosure standards as any other advertising.
A dealer posts vehicles for sale on an online classified platform without identifying themselves as a registered OMVIC dealer. This practice is known as:
Answer: Curbsiding
Curbsiding occurs when a registered dealer disguises themselves as a private seller to avoid the disclosure obligations and regulations that apply to dealers.
A dealer advertises a specific vehicle online at an attractive price, but that vehicle has already been sold. This advertising tactic is called:
Answer: Bait advertising
Bait advertising involves promoting a vehicle that is unavailable in order to attract customers who can then be switched to other, typically higher-priced, vehicles.
If a dealer's website states a vehicle is 'accident-free,' OMVIC requires the dealer to:
Answer: Have documentation that substantiates this claim
Dealers must be able to substantiate any factual claims made in advertising, including accident-free representations, with reliable supporting documentation.
A dealer's social media post uses heavily filtered photos that make a used vehicle appear in significantly better cosmetic condition than it actually is. Under OMVIC standards, this:
Answer: Violates OMVIC's prohibition on misleading advertising regardless of platform
Misrepresenting a vehicle's condition through deceptive imagery is misleading advertising under OMVIC's Code of Ethics, regardless of the platform used.
Under OMVIC's advertising rules, all advertising by registered motor vehicle dealers must be:
Answer: Truthful, accurate, and not misleading in any respect
OMVIC's Code of Ethics requires that all dealer advertising be truthful, accurate, and not misleading; there is no pre-approval process but dealers are accountable for compliance.
A dealer uses an online chat bot on their website that quotes vehicle prices without including mandatory fees. Under OMVIC advertising rules, this:
Answer: Violates all-in pricing rules regardless of the communication channel
All-in pricing requirements apply to any price quoted by a dealer through any channel, including automated digital tools such as chat bots on dealer websites.