Music Promotion Knowledge 2

Question 1

What does 'DSP' stand for in the context of music distribution?

Accepted Answer

Digital Streaming Platform

Answer

DSP stands for Digital Streaming Platform, referring to services like Spotify, Apple Music, and Amazon Music.

Question 2

Which metric measures how many unique listeners a song reaches on streaming platforms?

Accepted Answer

Reach

Answer

Reach measures the number of unique individual listeners who heard a track, distinct from total stream count.

Question 3

What is a 'pre-save' campaign in music promotion?

Accepted Answer

Allowing fans to save an unreleased album to their library before its release date

Answer

A pre-save campaign lets fans add an unreleased album or single to their streaming library ahead of its official release date.

Question 4

What does 'EPK' stand for in the music industry?

Accepted Answer

Electronic Press Kit

Answer

An EPK (Electronic Press Kit) is a digital portfolio used to pitch artists to venues, press, labels, and promoters.

Question 5

Which type of Spotify playlist is curated by the platform's editorial team and can dramatically boost streams?

Accepted Answer

Editorial playlists

Answer

Editorial playlists are hand-curated by Spotify's team and placements on them can expose a track to millions of listeners.

Music Promotion Practice Test