Music Promotion Knowledge 2 — Questions and Answers
Question 1: What does 'DSP' stand for in the context of music distribution?
- Digital Sound Processing
- Digital Streaming Platform (Correct answer)
- Direct Sales Portal
- Distributed Song Publishing
Correct answer: Digital Streaming Platform
DSP stands for Digital Streaming Platform, referring to services like Spotify, Apple Music, and Amazon Music.
Question 2: Which metric measures how many unique listeners a song reaches on streaming platforms?
- Stream count
- Playlist adds
- Reach (Correct answer)
- Save rate
Correct answer: Reach
Reach measures the number of unique individual listeners who heard a track, distinct from total stream count.
Question 3: What is a 'pre-save' campaign in music promotion?
- Saving a draft of a song before mastering
- Allowing fans to save an unreleased album to their library before its release date (Correct answer)
- Pre-purchasing physical copies of an album
- Saving promotional graphics before posting
Correct answer: Allowing fans to save an unreleased album to their library before its release date
A pre-save campaign lets fans add an unreleased album or single to their streaming library ahead of its official release date.
Question 4: What does 'EPK' stand for in the music industry?
- Electronic Press Kit (Correct answer)
- Extended Play Kit
- Event Promotion Key
- Exclusive Playlist Key
Correct answer: Electronic Press Kit
An EPK (Electronic Press Kit) is a digital portfolio used to pitch artists to venues, press, labels, and promoters.
Question 5: Which type of Spotify playlist is curated by the platform's editorial team and can dramatically boost streams?
- User-generated playlists
- Algorithmic playlists
- Editorial playlists (Correct answer)
- Artist playlists
Correct answer: Editorial playlists
Editorial playlists are hand-curated by Spotify's team and placements on them can expose a track to millions of listeners.
Question 6: What is 'sync licensing' in music promotion?
- Syncing your release calendar across platforms
- Licensing music for use in film, TV, ads, or video games (Correct answer)
- Synchronizing lyrics with audio for streaming
- Coordinating release dates with a label
Correct answer: Licensing music for use in film, TV, ads, or video games
Sync licensing allows music to be used in visual media such as films, TV shows, commercials, and video games in exchange for a fee.
Question 7: What is the purpose of a 'street team' in grassroots music promotion?
- A group of session musicians hired for touring
- Fans or volunteers who promote an artist locally through flyering, social sharing, and word-of-mouth (Correct answer)
- A team that handles street-level distribution of physical albums
- Security personnel hired for live events
Correct answer: Fans or volunteers who promote an artist locally through flyering, social sharing, and word-of-mouth
A street team consists of dedicated fans or volunteers who help spread awareness of an artist at a local level through physical and digital promotion.
Music Promotion Knowledge 2
What does 'DSP' stand for in the context of music distribution?