Music Promotion Music Promotion MCQ 2 — Questions and Answers
Question 1: Which metric best measures the effectiveness of a Spotify playlist pitch campaign?
- Number of playlists pitched
- Streams generated from playlist placements (Correct answer)
- Number of playlist curators contacted
- Cost per pitch email sent
Correct answer: Streams generated from playlist placements
Streams generated from playlist placements directly reflect how many listeners actually engaged with the track as a result of the campaign.
Question 2: What is 'release radar' on Spotify?
- A tool for artists to schedule releases
- A weekly personalized playlist featuring new music from artists users follow (Correct answer)
- A paid promotion slot for new singles
- A chart tracking debut album performance
Correct answer: A weekly personalized playlist featuring new music from artists users follow
Release Radar is a Spotify-generated weekly playlist that automatically includes new releases from artists a user follows.
Question 3: A music publicist's primary role in a promotional campaign is to:
- Manage the artist's social media accounts daily
- Secure media coverage, reviews, and press features (Correct answer)
- Negotiate record deals with labels
- Book live performance venues
Correct answer: Secure media coverage, reviews, and press features
A music publicist focuses on earned media — pitching journalists, bloggers, and outlets to generate press coverage for an artist or release.
Question 4: What does 'pre-save' campaign mean in digital music marketing?
- Saving a rough demo before mastering
- A fan action that adds an unreleased track to their library on release day (Correct answer)
- Backing up music files before distribution
- Pre-purchasing physical copies before street date
Correct answer: A fan action that adds an unreleased track to their library on release day
A pre-save campaign allows fans to save an unreleased song or album so it automatically appears in their library the moment it drops.
Question 5: Which type of influencer typically delivers the highest engagement rate for music promotion?
- Celebrity mega-influencers (10M+ followers)
- Macro-influencers (1M–10M followers)
- Micro-influencers (10K–100K followers) (Correct answer)
- Brand accounts
Correct answer: Micro-influencers (10K–100K followers)
Micro-influencers typically have more niche, loyal audiences and achieve significantly higher engagement rates than larger accounts.
Question 6: What is the purpose of a 'street team' in music promotion?
- Security personnel at concert venues
- Grassroots volunteers who promote an artist locally through flyers, word-of-mouth, and social sharing (Correct answer)
- A group of session musicians hired for live shows
- A team that handles illegal music distribution
Correct answer: Grassroots volunteers who promote an artist locally through flyers, word-of-mouth, and social sharing
Street teams are passionate fan volunteers or hired locals who spread awareness of an artist at a ground level in specific markets.
Question 7: Which strategy is most effective for growing an artist's email list?
- Purchasing an email list from a marketing vendor
- Offering a free download, exclusive content, or giveaway in exchange for email sign-up (Correct answer)
- Posting the sign-up link once on Instagram
- Adding fans manually from social media comments
Correct answer: Offering a free download, exclusive content, or giveaway in exchange for email sign-up
Providing a compelling incentive (free track, exclusive content) dramatically increases opt-in rates and builds a high-quality, engaged list.
Music Promotion Music Promotion MCQ 2
Which metric best measures the effectiveness of a Spotify playlist pitch campaign?