Music Promotion MCQ Flashcards

Which metric best measures the effectiveness of a Spotify playlist pitch campaign?

Answer: Streams generated from playlist placements

Streams generated from playlist placements directly reflect how many listeners actually engaged with the track as a result of the campaign.

What is 'release radar' on Spotify?

Answer: A weekly personalized playlist featuring new music from artists users follow

Release Radar is a Spotify-generated weekly playlist that automatically includes new releases from artists a user follows.

A music publicist's primary role in a promotional campaign is to:

Answer: Secure media coverage, reviews, and press features

A music publicist focuses on earned media — pitching journalists, bloggers, and outlets to generate press coverage for an artist or release.

What does 'pre-save' campaign mean in digital music marketing?

Answer: A fan action that adds an unreleased track to their library on release day

A pre-save campaign allows fans to save an unreleased song or album so it automatically appears in their library the moment it drops.

Which type of influencer typically delivers the highest engagement rate for music promotion?

Answer: Micro-influencers (10K–100K followers)

Micro-influencers typically have more niche, loyal audiences and achieve significantly higher engagement rates than larger accounts.

What is the purpose of a 'street team' in music promotion?

Answer: Grassroots volunteers who promote an artist locally through flyers, word-of-mouth, and social sharing

Street teams are passionate fan volunteers or hired locals who spread awareness of an artist at a ground level in specific markets.

Which strategy is most effective for growing an artist's email list?

Answer: Offering a free download, exclusive content, or giveaway in exchange for email sign-up

Providing a compelling incentive (free track, exclusive content) dramatically increases opt-in rates and builds a high-quality, engaged list.