Mobile Marketing Mobile Marketing Mobile Marketing Strategy 2 — Questions and Answers
Question 1: Which metric best measures the effectiveness of a mobile push notification campaign?
- Open rate (Correct answer)
- Page views
- Bounce rate
- Time on site
Correct answer: Open rate
Open rate directly measures how many recipients engaged with the push notification by opening it.
Question 2: What is the primary advantage of using SMS marketing over push notifications?
- No app installation required (Correct answer)
- Richer media support
- Better targeting options
- Lower cost per message
Correct answer: No app installation required
SMS marketing reaches users regardless of whether they have an app installed, making it accessible to a broader audience.
Question 3: A mobile marketing strategy that adjusts content based on the user's physical location is called:
- Geo-targeting (Correct answer)
- Retargeting
- Contextual targeting
- Behavioral targeting
Correct answer: Geo-targeting
Geo-targeting uses location data to deliver relevant content or ads to users based on where they are physically located.
Question 4: Which mobile marketing KPI measures the percentage of users who continue using an app after their first visit?
- Retention rate (Correct answer)
- Conversion rate
- Churn rate
- Install rate
Correct answer: Retention rate
Retention rate tracks how many users return to an app after their initial session, indicating long-term engagement.
Question 5: In mobile marketing, what does 'deep linking' accomplish?
- Directs users to a specific in-app screen rather than the app's home page (Correct answer)
- Creates links between multiple mobile apps
- Improves app store search ranking
- Tracks user behavior across devices
Correct answer: Directs users to a specific in-app screen rather than the app's home page
Deep linking routes users directly to specific content within an app, improving user experience and conversion rates.
Question 6: What is the recommended maximum character length for an SMS marketing message in the US?
- 160 characters (Correct answer)
- 280 characters
- 100 characters
- 240 characters
Correct answer: 160 characters
Standard SMS messages are limited to 160 characters; messages exceeding this are split into multiple segments and may incur additional costs.
Question 7: Which approach is considered a best practice for mobile app onboarding in a mobile marketing strategy?
- Progressive disclosure of features (Correct answer)
- Requiring full profile completion before use
- Showing all features in a single tutorial screen
- Requesting all permissions immediately on first launch
Correct answer: Progressive disclosure of features
Progressive disclosure introduces features gradually as users need them, reducing overwhelm and improving early retention.
Mobile Marketing Mobile Marketing Mobile Marketing Strategy 2
Which metric best measures the effectiveness of a mobile push notification campaign?