Mobile Marketing Mobile Marketing Strategy Flashcards

Which metric best measures the effectiveness of a mobile push notification campaign?

Answer: Open rate

Open rate directly measures how many recipients engaged with the push notification by opening it.

What is the primary advantage of using SMS marketing over push notifications?

Answer: No app installation required

SMS marketing reaches users regardless of whether they have an app installed, making it accessible to a broader audience.

A mobile marketing strategy that adjusts content based on the user's physical location is called:

Answer: Geo-targeting

Geo-targeting uses location data to deliver relevant content or ads to users based on where they are physically located.

Which mobile marketing KPI measures the percentage of users who continue using an app after their first visit?

Answer: Retention rate

Retention rate tracks how many users return to an app after their initial session, indicating long-term engagement.

In mobile marketing, what does 'deep linking' accomplish?

Answer: Directs users to a specific in-app screen rather than the app's home page

Deep linking routes users directly to specific content within an app, improving user experience and conversion rates.

What is the recommended maximum character length for an SMS marketing message in the US?

Answer: 160 characters

Standard SMS messages are limited to 160 characters; messages exceeding this are split into multiple segments and may incur additional costs.

Which approach is considered a best practice for mobile app onboarding in a mobile marketing strategy?

Answer: Progressive disclosure of features

Progressive disclosure introduces features gradually as users need them, reducing overwhelm and improving early retention.