Mobile Marketing Mobile Marketing Mobile App Marketing Strategy Questions and Answers 2

Question 1

Which metric measures the percentage of users who return to an app within a specific timeframe after their first session?

Accepted Answer

Retention rate

Answer

Conversion rate

Answer

Churn rate

Answer

Bounce rate

Question 2

What is the primary purpose of implementing deep linking in a mobile app marketing strategy?

Accepted Answer

To direct users to specific in-app content from external sources

Answer

To improve app loading speed

Answer

To reduce app file size

Answer

To encrypt user data during transmission

Question 3

In mobile app marketing, what does the term 'LTV' represent and why is it critical for user acquisition budgets?

Accepted Answer

Lifetime Value — it determines how much a marketer can profitably spend to acquire each user

Answer

Link Tracking Volume — it measures how many tracking links are active

Answer

Landing Tab Views — it counts how often the app store page is viewed

Answer

Load Time Variance — it measures app performance consistency

Question 4

Which app store optimization (ASO) element has the strongest influence on keyword rankings in the Apple App Store?

Accepted Answer

App title and subtitle

Answer

Screenshot design

Answer

Number of ratings

Answer

Developer name

Question 5

What is a key advantage of using push notification segmentation over broadcast push messages?

Accepted Answer

Higher engagement rates by delivering relevant content to targeted user groups

Answer

Lower server costs due to reduced message volume

Answer

Elimination of the need for user opt-in permissions

Answer

Automatic compliance with all privacy regulations

Question 6

Which attribution model assigns full credit for an app install to the last ad a user interacted with before downloading?

Accepted Answer

Last-touch attribution

Answer

Multi-touch attribution

Answer

First-touch attribution

Answer

Linear attribution