MIB Study Guide 2026

According to the GLOBE project, Switzerland is characterized by a high future orientation, indicating a strong emphasis on planning, investing in the future, and delaying gratification. However, Swiss culture also tends to be less assertive compared to some other cultures, favoring modesty and cooperation over aggressive self-promotion.

A Customs Union eliminates internal tariffs among members AND establishes a unified tariff wall against outside countries, unlike a free trade area where members set their own external tariffs.

A wholly owned subsidiary provides full managerial control and profit retention but demands significant capital investment and risk assumption.

The country-of-origin effect describes how a product's perceived quality and desirability are influenced by consumers' stereotypes about its country of production.

APV calculates the project's NPV as if entirely equity-financed, then adds the present value of financing benefits such as the tax shield on debt and subsidized loans.

Without cross-cultural preparation, expatriates frequently experience culture shock — disorientation from encountering unfamiliar norms — which impairs job performance.