MHA Strategic Planning and Marketing 5

Question 1

In healthcare strategic planning, environmental scanning primarily serves to:

Accepted Answer

Identify external trends and forces that may impact the organization

Answer

Environmental scanning identifies external forces — demographic, economic, regulatory, technological — that may create opportunities or threats for the organization.

Question 2

A hospital's decision to stop offering obstetrics services due to low volume and high liability costs is an example of which strategy?

Accepted Answer

Divestiture or service line rationalization

Answer

Discontinuing an unprofitable or high-risk service line is called divestiture or service line rationalization, reallocating resources to stronger areas.

Question 3

Which concept explains why patients often choose a healthcare provider based on recommendations from trusted friends or family rather than advertising?

Accepted Answer

Word-of-mouth marketing (WOM)

Answer

Word-of-mouth marketing is especially powerful in healthcare because patients trust personal recommendations when making high-stakes health decisions.

Question 4

A 'focused factory' model in healthcare refers to:

Accepted Answer

Specializing in a narrow set of services to achieve superior quality and efficiency

Answer

The focused factory model concentrates on a limited set of procedures or conditions, enabling standardization and excellence through specialization.

Question 5

Which strategic alliance type involves two healthcare organizations sharing resources without merging ownership?

Accepted Answer

Joint venture or partnership

Answer

Joint ventures and partnerships allow organizations to collaborate and share resources while remaining separate legal entities.

MHA - Master of Healthcare Administration Practice Test

MHA - Master of Healthcare Administration Practice Test

MHA Strategic Planning and Marketing 5