MCA Smart Lists and Segmentation

Question 1

What is a Smart List in Marketo?

Accepted Answer

A dynamic list that automatically updates based on defined filters and criteria

Answer

A Smart List dynamically filters leads based on defined criteria and automatically updates membership as leads meet or no longer meet those criteria.

Question 2

Which logical operators are available for combining multiple filters in a Marketo Smart List?

Accepted Answer

ALL, ANY, NONE

Answer

Marketo Smart Lists use 'ALL' (every filter must match), 'ANY' (at least one filter must match), and 'NONE' (no filter should match) as filter logic operators.

Question 3

What is the key difference between a trigger and a filter in a Marketo Smart List?

Accepted Answer

Triggers activate campaigns in real-time when an event occurs, while filters evaluate historical data in batch runs

Answer

Triggers activate a campaign immediately when a specific event occurs, while filters qualify leads based on historical data at the time a batch campaign runs.

Question 4

Where in Marketo do you create a 'Local' Smart List that belongs to a specific program?

Accepted Answer

Marketing Activities > within the specific program

Answer

Local Smart Lists are created inside a specific program in Marketing Activities, making them available only to assets within that program.

Question 5

Which of the following is NOT a standard Smart List filter category available in Marketo?

Accepted Answer

Real-time company financial data such as stock price and quarterly revenue

Answer

Marketo does not provide built-in filters for real-time external financial data; filters are based on person attributes, recorded behaviors, and program or list membership.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA Smart Lists and Segmentation