MCA Skills and Knowledge Assessed 5

Question 1

Which Marketo Analytics feature allows you to create custom reports by combining data from multiple objects like programs, leads, and opportunities?

Accepted Answer

Revenue Explorer

Answer

Revenue Explorer (Advanced Report Builder) enables custom multi-dimensional reports across programs, leads, opportunities, and more.

Question 2

In Marketo, what is the role of a 'Program Channel'?

Accepted Answer

A tag that defines the program type and its valid progression statuses

Answer

Program Channels define the program type (e.g., Webinar, Email Blast) and the set of progression statuses available to that program.

Question 3

What is the effect of marking a Marketo landing page as 'Unapproved'?

Accepted Answer

The page reverts to draft mode and is no longer publicly accessible

Answer

Unapproving a landing page takes it offline and returns it to draft status, making it inaccessible to visitors.

Question 4

Which Marketo Smart List filter would you use to target leads who visited a specific web page in the last 7 days?

Accepted Answer

Visited Web Page

Answer

The 'Visited Web Page' filter, combined with a date constraint of 'in the past 7 days,' targets leads who viewed a specific URL.

Question 5

In Marketo, what is a 'Stream Cadence' in an Engagement Program?

Accepted Answer

The schedule that determines when content is cast to stream members

Answer

Stream Cadence sets the day and time when Engagement Program casts run, controlling how frequently leads receive content.

(MCA) Marketo Certified Associate Practice Test