MCA Skills and Knowledge Assessed 4

Question 1

Which Marketo sync option ensures that field updates in Salesforce overwrite the same field in Marketo?

Accepted Answer

SFDC Wins

Answer

Setting 'SFDC Wins' on a field means Salesforce values always take precedence over Marketo values during a sync conflict.

Question 2

In Marketo, what is the purpose of a 'Local Asset' versus a 'Global Asset'?

Accepted Answer

Local assets are visible only within their parent program; global assets are accessible across all programs

Answer

Local assets (emails, forms, landing pages) live inside a specific program; global assets in Design Studio are shared across programs.

Question 3

What Marketo feature would you configure to send a lead's data to a third-party system in real time when they fill out a form?

Accepted Answer

Webhook

Answer

Webhooks send HTTP POST requests with lead data to external URLs in real time, triggered by flow steps in Smart Campaigns.

Question 4

Which Marketo program status is typically associated with a lead that has paid to attend an event?

Accepted Answer

Registered

Answer

Registered is the standard program status indicating a lead has signed up or paid for an event before it takes place.

Question 5

In Marketo, what is the maximum number of choices you can configure in a single 'If/Then' flow step branch?

Accepted Answer

25

Answer

Marketo allows up to 25 choices (branches) within a single flow step's If/Then logic before a Default path.

(MCA) Marketo Certified Associate Practice Test