MCA Skills and Knowledge Assessed 2

Question 1

Which Marketo asset type is used to define the rules for how leads automatically move between stages in a lifecycle?

Accepted Answer

Revenue Cycle Model

Answer

Revenue Cycle Models define the stages and transition rules for leads moving through the sales funnel in Marketo.

Question 2

What is the primary purpose of a Marketo 'Segmentation'?

Accepted Answer

To divide your database into mutually exclusive groups for personalization

Answer

Segmentations divide the database into mutually exclusive segments used for dynamic content and personalization.

Question 3

In Marketo, which program type is best suited for nurturing leads through a series of emails sent at defined intervals?

Accepted Answer

Engagement Program

Answer

Engagement Programs use streams and casts to deliver content to leads at cadenced intervals for nurture.

Question 4

A Marketo form is embedded on a non-Marketo landing page. Which asset enables this?

Accepted Answer

Form Embed Code

Answer

The Form Embed Code generated by Marketo allows forms to be placed on external, non-Marketo web pages.

Question 5

What does the 'Exhausted Content' status mean for a lead in an Engagement Program stream?

Accepted Answer

The lead has received all available content in the stream

Answer

Exhausted Content means the lead has been sent every piece of content in that stream and will not receive more until new content is added.

(MCA) Marketo Certified Associate Practice Test