MCA Program Strategy 2

Question 1

Which Marketo program type is BEST suited for a multi-step lead nurture sequence that automatically advances members over time?

Accepted Answer

Engagement Program

Answer

Engagement Programs use streams and casts to automatically deliver content to leads over time, making them ideal for nurture sequences.

Question 2

In Marketo, what is a 'program token' primarily used for?

Accepted Answer

Storing reusable values that can be referenced across assets in a program

Answer

Program tokens (My Tokens) store reusable values like dates, text, or numbers that can be referenced in emails, landing pages, and smart campaigns within that program.

Question 3

What happens to a lead's program membership status when the lead is cloned into a new program?

Accepted Answer

The lead starts with no program status in the new program

Answer

Cloning a program copies the program structure, not the lead memberships; leads must be added and progress through statuses in the new program independently.

Question 4

Which program success metric is automatically tracked by Marketo when a lead reaches a 'success' step in a program channel?

Accepted Answer

Program Success

Answer

Marketo tracks 'Program Success' when a lead reaches a channel status marked as a success step, enabling program performance reporting.

Question 5

A marketer wants to send a single batch email to a list and track responses. Which program type should they use?

Accepted Answer

Email Program

Answer

Email Programs are designed for one-time batch email sends with built-in A/B testing, scheduling, and reporting capabilities.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA Program Strategy 2