MCA Key Information and Maintenance Guidelines 5

Question 1

What is the maximum number of tokens (leads) that can be used in a single Marketo smart list filter for optimal performance?

Accepted Answer

Best practice recommends keeping individual smart lists under 1 million leads to maintain performance

Answer

While Marketo has no hard per-smart-list limit, best practice recommends segmenting large audiences to ensure fast processing and campaign execution.

Question 2

In Marketo's Admin panel, what does the 'Audit Trail' feature provide?

Accepted Answer

A chronological record of changes made to Marketo assets and configurations by users

Answer

The Audit Trail logs who changed what and when across Marketo assets and Admin settings, supporting governance and troubleshooting.

Question 3

What is the correct way to retire an old Marketo program that is no longer in use?

Accepted Answer

Deactivate all smart campaigns within the program, archive the program, and document it in a naming convention

Answer

Deactivating campaigns, archiving the program, and documenting changes ensures a clean instance without permanently losing historical data.

Question 4

Which Marketo setting controls whether new leads created via CRM sync are added to a specific partition?

Accepted Answer

Default Lead Partition in Admin > Workspaces and Partitions

Answer

The Default Lead Partition setting determines which partition new leads from CRM sync are assigned to automatically.

Question 5

What is the recommended practice for testing a Marketo email before sending it to the full list?

Accepted Answer

Use the 'Send Sample' feature or create a test smart list with internal addresses to validate rendering and links

Answer

Sending samples to internal addresses and using a test smart list validates rendering across email clients and ensures all links work before the full send.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA Key Information and Maintenance Guidelines 5