MCA Key Information and Maintenance Guidelines 4

Question 1

What happens to a Marketo lead's data when their record is merged with a duplicate?

Accepted Answer

The winning record retains its data; conflicting fields from the losing record are discarded unless the winning record's field is empty

Answer

During a merge, the winning record's non-empty fields are preserved; the losing record's values fill in only empty fields on the winner.

Question 2

In Marketo, what is the function of the 'Block Field Updates' setting on a field?

Accepted Answer

Prevents any data source (form, API, CRM sync) from overwriting the field value once it is set

Answer

Block Field Updates prevents any source from overwriting a field that already has a value, protecting critical data like original lead source.

Question 3

Which Marketo report type shows how many leads progressed through each stage of a program over time?

Accepted Answer

Program Membership Analysis

Answer

The Program Membership Analysis report tracks lead progression through program statuses/stages over a defined time period.

Question 4

What is the purpose of Marketo's 'Interesting Moments' feature?

Accepted Answer

To log notable lead behaviors (form fills, high-value page visits) that are visible to sales in CRM

Answer

Interesting Moments capture and surface significant lead behaviors in the CRM so sales reps can prioritize and personalize outreach.

Question 5

How does Marketo handle a lead who submits a form with an email address that already exists in the database?

Accepted Answer

Merges the new submission with the existing record, updating fields based on form data

Answer

Marketo matches on email address and updates the existing lead record with new form data rather than creating a duplicate.

(MCA) Marketo Certified Associate Practice Test