MCA Key Information and Maintenance Guidelines 2

Question 1

What is the recommended approach for maintaining a healthy Marketo database to ensure optimal deliverability?

Accepted Answer

Regularly remove inactive and unsubscribed leads using smart list filters

Answer

Regularly purging inactive and unsubscribed leads via smart lists keeps the database healthy and improves deliverability.

Question 2

In Marketo, which field type should be used to store a contact's opt-in date for compliance purposes?

Accepted Answer

DateTime

Answer

A DateTime field accurately captures the exact timestamp of opt-in, which is required for compliance documentation.

Question 3

What does the 'Marketing Suspended' flag do in Marketo?

Accepted Answer

Prevents the lead from receiving any marketing emails while keeping them in the system

Answer

Marketing Suspended stops all marketing email sends to a lead without deleting the record or blocking operational emails.

Question 4

Which Marketo tool is used to identify and merge duplicate lead records?

Accepted Answer

Merge Leads feature in Lead Detail or via smart list

Answer

Marketo's Merge Leads feature, accessible from the Lead Detail page or a smart list action, combines duplicate records.

Question 5

What is the purpose of Marketo's 'Unsubscribe' system field?

Accepted Answer

To ensure compliant email opt-out by suppressing marketing emails to opted-out contacts

Answer

The Unsubscribe field is a system-managed flag that suppresses marketing email delivery to comply with opt-out requests.

(MCA) Marketo Certified Associate Practice Test