MCA Email Marketing 5

Question 1

Which Marketo feature allows you to test different subject lines to improve email open rates?

Accepted Answer

A/B testing with subject line as the test variable

Answer

Marketo's built-in A/B testing supports subject line as a test variable, sending each variant to a portion of the audience.

Question 2

What does a 'spam trap' email address do to your Marketo sender reputation?

Accepted Answer

Sending to it signals poor list hygiene and can result in blacklisting

Answer

Spam traps are addresses used by ISPs and blocklist operators to catch senders with poor list management practices.

Question 3

In Marketo email programs, what is the 'dashboard' used for?

Accepted Answer

Monitoring real-time performance metrics like opens, clicks, and unsubscribes for the program

Answer

The email program dashboard provides a live performance summary showing key engagement metrics for the sent email.

Question 4

What is 'list fatigue' in email marketing and how does Marketo help address it?

Accepted Answer

Declining engagement from over-mailing leads; Marketo's communication limits and smart list filters help control frequency

Answer

List fatigue results from over-mailing, and Marketo's communication limits plus suppression filters help maintain healthy engagement rates.

Question 5

When cloning an email in Marketo, which elements are copied along with the email asset?

Accepted Answer

The email HTML, subject line, from name, and from address settings

Answer

Cloning an email duplicates the content and configuration settings of the asset itself, not campaign logic or historical data.

(MCA) Marketo Certified Associate Practice Test