MCA Email Marketing 4

Question 1

In Marketo, what is a 'seed list' and why is it used?

Accepted Answer

Internal or test addresses added to every send to monitor rendering and delivery

Answer

Seed lists contain internal or third-party addresses that receive every email send to verify rendering and confirm delivery.

Question 2

What does 'email throttling' in Marketo help prevent?

Accepted Answer

Overwhelming the recipient's mail server by spreading sends over a defined time window

Answer

Throttling spreads a large batch send over hours to avoid triggering spam filters or overwhelming receiving mail servers.

Question 3

Which Marketo report would you use to see which links in an email received the most clicks?

Accepted Answer

Email Link Performance Report

Answer

The Email Link Performance Report breaks down click counts per individual link URL within a specific email.

Question 4

What is the recommended action when a lead's email address produces a 'hard bounce' in Marketo?

Accepted Answer

Marketo automatically marks the email as invalid and suspends future sends to that address

Answer

Hard bounces indicate a permanently invalid address; Marketo suspends sending to that email to protect sender reputation.

Question 5

When setting up a trigger campaign in Marketo that sends a follow-up email, what is the typical trigger event?

Accepted Answer

A lead activity such as 'Fills Out Form' or 'Clicks Link in Email'

Answer

Trigger campaigns fire in real time based on lead behavior events, enabling timely and relevant automated responses.

(MCA) Marketo Certified Associate Practice Test