MCA Email Marketing 3

Question 1

What is the function of 'operational' emails in Marketo?

Accepted Answer

They bypass unsubscribe and communication limits, used for transactional messages

Answer

Operational emails are for transactional or critical communications and ignore standard unsubscribe/marketing suspension settings.

Question 2

In a Marketo email A/B test, what metric is typically used to declare the 'winner'?

Accepted Answer

Open rate, click rate, or a custom metric defined before send

Answer

You select the winning metric (open rate, click rate, or engagement score) before launching the A/B test.

Question 3

What does SPF (Sender Policy Framework) do to help Marketo email deliverability?

Accepted Answer

Authorizes Marketo's servers to send email on behalf of your domain

Answer

SPF is a DNS record that tells receiving mail servers which IP addresses are permitted to send email for your domain.

Question 4

Which Marketo token type pulls data directly from a lead's record fields into email content?

Accepted Answer

Lead Tokens ({{lead.Field Name}})

Answer

Lead tokens use the syntax {{lead.Field Name}} to dynamically insert field values from the lead record into the email.

Question 5

What is a 'soft bounce' in Marketo email delivery?

Accepted Answer

A temporary delivery failure, such as a full inbox or server unavailability

Answer

Soft bounces are temporary failures; Marketo will retry delivery and may suspend the address after repeated soft bounces.

(MCA) Marketo Certified Associate Practice Test