MCA CRM Integration 5

Question 1

Which Marketo filter in a smart list identifies all people who are currently synced to Salesforce?

Accepted Answer

Has SFDC ID is not empty

Answer

Using 'SFDC ID is not empty' identifies all Marketo person records that have an active link to a Salesforce record.

Question 2

A company uses Marketo with Salesforce and wants CRM field data to be the master for 'Industry'. What should they configure?

Accepted Answer

Set the sync direction so Salesforce writes to Marketo but Marketo cannot overwrite Salesforce

Answer

Configuring the field sync direction so Salesforce pushes to Marketo—but Marketo cannot push back—makes Salesforce the master for that field.

Question 3

What is the significance of the 'Last Interesting Moment' field that Marketo surfaces in Salesforce via Sales Insight?

Accepted Answer

It displays the most recent high-value behavioral action the lead took, as detected by Marketo

Answer

'Last Interesting Moment' shows the sales rep the most recent significant Marketo-tracked behavior, such as a pricing page visit or demo request, helping prioritize follow-up.

Question 4

In Marketo, what does the 'Convert' flow step do in a Salesforce-integrated environment?

Accepted Answer

Converts a Salesforce Lead to a Contact and creates an Account and Opportunity if specified

Answer

The 'Convert' flow step in Marketo triggers the Salesforce lead conversion process, creating a Contact, Account, and optionally an Opportunity.

Question 5

A Marketo campaign fails to create a lead in Salesforce. The error reads 'REQUIRED_FIELD_MISSING'. What is the most likely cause?

Accepted Answer

A required Salesforce field has no value mapped from Marketo

Answer

REQUIRED_FIELD_MISSING means a Salesforce field marked as required has no corresponding value being passed from Marketo during the sync.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA CRM Integration 5