MCA CRM Integration 3

Question 1

A sales rep updates a lead's phone number directly in Salesforce. How will this change appear in Marketo?

Accepted Answer

It will sync during the next scheduled sync cycle if the phone field is mapped

Answer

Salesforce field changes sync to Marketo automatically during the next polling cycle, provided the field is mapped.

Question 2

Which of the following is a reason to use 'Sync to Salesforce' as a flow step in a Marketo campaign?

Accepted Answer

To force an immediate sync of a record rather than waiting for the next cycle

Answer

'Sync to Salesforce' forces an immediate sync of the Marketo person record, bypassing the standard polling interval.

Question 3

In Marketo-Salesforce integration, what does 'blocking a field' mean?

Accepted Answer

Preventing Salesforce from overwriting a Marketo field value

Answer

Blocking a field in Marketo prevents Salesforce from overwriting the Marketo value, useful when Marketo is the system of record for that data.

Question 4

When assigning a Salesforce owner to a new lead synced from Marketo, which Marketo flow step is typically used?

Accepted Answer

Change Owner

Answer

'Change Owner' is the Marketo flow step used to assign a Salesforce user as the owner of a lead or contact record.

Question 5

What is the purpose of the Marketo 'Custom Sync Filter' in a Salesforce integration?

Accepted Answer

To prevent specific Salesforce records from syncing into Marketo based on a field condition

Answer

A Custom Sync Filter uses a Salesforce field value to control which records are eligible to sync into Marketo, reducing noise from unwanted records.

(MCA) Marketo Certified Associate Practice Test