MCA CRM Integration 2

Question 1

When Marketo syncs a field update from Salesforce, what determines the direction of data flow?

Accepted Answer

Field-level sync settings and which system was updated last

Answer

Field-level sync rules and the most recent update timestamp govern which system's value takes precedence.

Question 2

Which Salesforce object type does Marketo treat as the primary record for B2B lead management?

Accepted Answer

Contact and Lead

Answer

Marketo maps to both Salesforce Lead and Contact records as primary person objects for B2B processes.

Question 3

A Marketo smart campaign uses the trigger 'Lead is Updated' in Salesforce. What must be true for this trigger to fire?

Accepted Answer

The field changed must be mapped between Marketo and Salesforce

Answer

Only changes to fields that are mapped in the Marketo-Salesforce field mapping will trigger 'Lead is Updated' in Marketo.

Question 4

What happens to a Marketo person record when the corresponding Salesforce lead is converted to a contact?

Accepted Answer

The Marketo record re-links to the new Salesforce Contact record

Answer

Upon lead conversion, Marketo re-associates the person record to the resulting Salesforce Contact, preserving activity history.

Question 5

Which Marketo flow step is used to push a person from Marketo into a Salesforce campaign?

Accepted Answer

Add to SFDC Campaign

Answer

'Add to SFDC Campaign' is the dedicated flow step for associating a Marketo person with a Salesforce campaign.

(MCA) Marketo Certified Associate Practice Test