MCA Campaign Automation 4

Question 1

In Marketo Engage, what is a 'Local Asset' within a program?

Accepted Answer

An email, landing page, form, or list created and stored inside a specific program folder

Answer

Local assets are program-specific resources (emails, landing pages, forms, lists) created inside a program and not shared globally.

Question 2

Which trigger in Marketo fires when a lead's record is updated by a webhook response?

Accepted Answer

Data Value Changes

Answer

When a webhook writes data back to Marketo fields, the 'Data Value Changes' trigger detects the field update and fires the campaign.

Question 3

What is the maximum number of flow steps allowed in a single Marketo Smart Campaign?

Accepted Answer

100

Answer

A Marketo Smart Campaign supports up to 100 flow steps, which allows for complex multi-action workflows.

Question 4

In Marketo, the 'Engagement Stream Cadence' determines what?

Accepted Answer

How frequently the engagement program casts (sends content) to enrolled leads

Answer

Stream Cadence sets the schedule (day of week and time) for when the engagement program delivers content to its members.

Question 5

What does 'Transition Rules' in an Engagement Program allow marketers to do?

Accepted Answer

Automatically move leads from one stream to another based on defined criteria

Answer

Transition Rules use trigger-based criteria to automatically move leads from one stream to another, enabling behavior-driven nurture progression.

(MCA) Marketo Certified Associate Practice Test