MCA Analytics and Reporting 5

Question 1

In Marketo, what must be true for a program to receive revenue attribution credit?

Accepted Answer

The program must have a period cost entered AND be associated with leads who have opportunities

Answer

For revenue attribution to work, the program needs a Period Cost defined and its members must have associated CRM opportunities.

Question 2

A marketer wants to see which web pages on their site are most visited by known Marketo leads. Which report should they use?

Accepted Answer

Web Page Activity Report

Answer

The Web Page Activity Report shows tracked web page visits by known Marketo leads using the Munchkin tracking script.

Question 3

What is the maximum number of smart list filters that can be applied to a standard Marketo Analytics report?

Accepted Answer

There is no documented hard limit for standard reports

Answer

Marketo does not publish a specific hard cap on smart list filters for standard reports, though performance may degrade with excessive filters.

Question 4

In Marketo's Revenue Cycle Analytics, what does the 'Balance' metric show?

Accepted Answer

The number of leads currently in a specific stage at a point in time

Answer

Balance represents the snapshot count of leads currently residing in a particular revenue cycle stage.

Question 5

Which of the following actions is required before a Marketo Engagement Program's email performance can appear in the Engagement Program Dashboard?

Accepted Answer

At least one cast (send) must have occurred

Answer

The Engagement Program Dashboard only populates with metrics after the program has run at least one cast and delivered content.

(MCA) Marketo Certified Associate Practice Test