MCA Analytics and Reporting 4

Question 1

Which Marketo feature allows you to schedule a report to be automatically emailed to stakeholders on a recurring basis?

Accepted Answer

Report Subscription

Answer

Report Subscriptions let you configure a report to be automatically emailed to specified recipients on a set schedule.

Question 2

In the Marketo Email Performance Report, what does 'Soft Bounce' indicate?

Accepted Answer

A temporary delivery failure such as a full inbox or server issue

Answer

Soft Bounce indicates a temporary delivery failure that may resolve itself, unlike Hard Bounce which is permanent.

Question 3

A marketer sees a high 'Click-to-Open Rate' but a low overall 'Click Rate' in an email report. What does this most likely indicate?

Accepted Answer

The email content is compelling but the subject line needs improvement

Answer

High CTOR with low overall Click Rate means those who opened the email found the content engaging, but few people opened in the first place—indicating a weak subject line.

Question 4

What is the main purpose of the 'Lead Performance Report' in Marketo Analytics?

Accepted Answer

To analyze lead counts broken down by attributes like source, score, or status

Answer

The Lead Performance Report segments and counts leads based on demographic or firmographic attributes over a given time period.

Question 5

In Marketo's Program Performance Report, how is 'Cost per New Name' calculated?

Accepted Answer

Total program cost divided by the number of new names acquired by the program

Answer

Cost per New Name = total program cost / number of new names (net-new leads) acquired by the program.

(MCA) Marketo Certified Associate Practice Test

(MCA) Marketo Certified Associate Practice Test

MCA Analytics and Reporting 4