MCA Analytics and Reporting 3

Question 1

In Marketo's Program Performance Report, what does '(FT) Pipeline' represent?

Accepted Answer

Pipeline from opportunities where the program was the first to acquire the lead

Answer

FT Pipeline shows the total opportunity pipeline value where the program had First-Touch attribution for the associated lead.

Question 2

Which Marketo report would best help a marketer identify which landing page variants are driving the most form submissions?

Accepted Answer

Landing Page Performance Report

Answer

The Landing Page Performance Report shows views, form fills, and conversion rates per landing page.

Question 3

How does Marketo define 'Engagement Score' in the Engagement Program dashboard?

Accepted Answer

A proprietary score (0-100) combining open, click, and unsubscribe rates

Answer

Engagement Score is a Marketo-proprietary metric that blends opens, clicks, and unsubscribes into a 0-100 score to measure content performance.

Question 4

When exporting a Marketo report to Excel, which of the following is NOT an available export format?

Accepted Answer

PDF

Answer

Marketo report exports support CSV, Excel, and tab-delimited formats, but not PDF export.

Question 5

A Campaign Activity Report in Marketo tracks activities for which type of campaign?

Accepted Answer

Smart Campaigns (both batch and trigger)

Answer

The Campaign Activity Report captures flow step activities executed by Smart Campaigns, both batch and trigger types.

(MCA) Marketo Certified Associate Practice Test