MCA Analytics and Reporting 2

Question 1

In Marketo's Revenue Cycle Analytics, what does the 'Velocity' metric measure?

Accepted Answer

The average time a record spends in a specific stage

Answer

Velocity measures the average time leads spend in a particular revenue cycle stage before moving forward.

Question 2

Which Marketo report type would you use to analyze how many leads were acquired by each program over a date range?

Accepted Answer

Program Membership Analysis

Answer

Program Membership Analysis lets you see acquisition counts and membership trends across programs over time.

Question 3

What does the 'Membership' column represent in a Marketo Program Performance Report?

Accepted Answer

The total number of leads ever added to the program

Answer

Membership counts all leads ever added to the program, including both active and historical members.

Question 4

A marketer wants to compare open rates across multiple email campaigns in a single report. Which Marketo report should they use?

Accepted Answer

Email Performance Report

Answer

The Email Performance Report aggregates delivery, open, click, and unsubscribe metrics across selected emails.

Question 5

In Marketo Analytics, what is the purpose of setting a 'Report Date Range'?

Accepted Answer

To limit report data to activity or attributes within a specified time window

Answer

The Report Date Range filters the data so only activities or records that match the time window appear in results.

(MCA) Marketo Certified Associate Practice Test