MBA Marketing 3

Question 1

What is 'omnichannel marketing'?

Accepted Answer

Providing a seamless, integrated customer experience across all channels and touchpoints

Answer

Omnichannel marketing creates a unified, consistent customer experience whether the customer interacts in-store, online, via mobile, or through social media.

Question 2

What does 'conversion rate' measure in digital marketing?

Accepted Answer

The percentage of visitors who complete a desired action

Answer

Conversion rate is the percentage of visitors who take a desired action (purchase, sign-up, download), measuring how effectively marketing drives outcomes.

Question 3

What is 'content marketing'?

Accepted Answer

Creating and distributing valuable, relevant content to attract and engage a target audience

Answer

Content marketing focuses on creating genuinely useful content — blogs, videos, podcasts — that attracts and builds trust with a target audience rather than directly promoting the brand.

Question 4

What is the 'diffusion of innovation' theory?

Accepted Answer

How new products are adopted by different consumer segments over time

Answer

Everett Rogers' diffusion of innovation theory describes how innovators, early adopters, early majority, late majority, and laggards sequentially adopt new products.

Question 5

What is 'price elasticity of demand'?

Accepted Answer

The degree to which demand changes in response to a price change

Answer

Price elasticity of demand measures how sensitive consumer demand is to price changes — elastic demand drops significantly with price increases; inelastic demand does not.

MBA - Degree Master of Business Administration Practice Test

MBA - Degree Master of Business Administration Practice Test

MBA Marketing 3